Local Design, New Beginnings.
Brand yourself, YOUR way.
Fray'd was founded by Madison Curtis, a woman intent on creating an easy way to get great clothing, locally designed and manufactured. A play on the word 'frayed', Madison likes the idea of worn and tattered ends in life. Everyone goes through these parts of life: tough decisions and confusion. So often we take for granted the little things; but, what if you weave all of those little things back together?
The possibilities are endless.
“We wanted to create connections between people and clothing.”
Creativity is key to any good idea, and Madison has a lot of ideas. Madison learned the hard way about the intricacies of design, product specification, manufacturing, and teamwork. Her love for details gives Madison the passion to continually make herself better, and her product.
Using supply chain relationships, she built in her time and various posts Madison has been able to source great products - from t shirts to sweatshirts, and more - for a great price. Eco friendly fabrics, sustainability in our factories, and comfortability; what better way to stand out than with great designs and comfort fits.
LIFE: Loyalty, Inspiration, Family, and Evolution. It's on purpose we are here... So it's with purpose we design our products for each and every one of you.